3rd Annual Penny Pinch Dutch Auction
@ VSG Contemporary
673 N Milwaukee Ave, Chicago IL 60642
Opening Friday, January 31st, from 5PM - 10PM
On view through Sunday, February 9th
Back at it again, live from Chicago, Illinois with the groundbreaking and always entertaining Dutch Auction, where all art is guaranteed to sell because we keep dropping the prices until it does!
Featured in The Economist magazine & The New York Times, this unique approach to selling art peaked the interest of thousands of people from across the globe.
The Dutch Auction format, commonly used for perishable goods, such as flowers, fish & produce…. almost never with art.
These paintings will be available for sale at the highest asking price first, followed by consecutive price drops until every work in the exhibition is sold. There is no minimum.
In an industry rooted in price increases and scarcity, we aim to invert these standards to promote access & intrigue for new collectors and our community.
?Inventory Online on January 29
?Celebration at the gallery on Friday, January 31 from 5pm-10pm
? Prices drop by $100 per hour starting Saturday at 9am, everything is online. Patrons are welcome to come into the gallery in-person to review the work.
Official Website
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Tags: 3rd Annual Penny Pinch Dutch Auction, Chicago, VSG Contemporary, West Town
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