Jul 12th 2013

Plural: New Nature

@ Public Works

1539 N Damen Ave, Chicago, IL

Opening Friday, July 12th, from 7PM - 10PM

On view through Friday, August 23rd

With New Nature, Plural explores our relationship to digital tools through a sequence of intimate interactions with electronic devices. Each installation challenges a different experience with technology, immersing the viewer in a narrative guided by the human senses. The gallery is lit only through the digital works themselves, transforming it into a liminal space between reality and the virtual world.

These explorations allow us to step back and consider not only the content on the screen, or the sound of a conversation, but the electronic devices themselves. Altogether these installations immerse the viewer into a virtual reality; our new reality.

Plural is a Chicago-based creative practice. With a focus on pursuing meaningful projects, Plural explores new approaches within the design process, experimenting in a wide range of media including print, web, video, sound, interactive and installation.

As a studio, Plural is defined by their inventive, yet methodical approach to graphic design. Producing work supporting cultural institutions and galleries has provided Plural with a strong conceptual foundation that has become one of the catalysts for their own art-making. These institutions include Lyric Opera of Chicago, MDW Fair, DePaul Art Museum, University of Chicago Arts and Public Life, Document Space, and Volume Gallery.

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