Aug 16th 2024

Sam Keller: Extra Value Meal

@ A Very Serious Gallery

673 N Milwaukee Ave Chicago IL 60642

Opening Friday, August 16th, from 6PM - 10PM

On view through Saturday, September 14th

VSG Contemporary is pleased to present “Extra Value Meal,” a solo show by LA-based artist Sam Keller.

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@sam_big_gulp at @vsgcontemporary
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“Extra Value Meal” is a brash combo of consumer culture nostalgia and capitalist critique. Like much of Keller’s oeuvre, the pieces in “Extra Value Meal” satirize familiar consumer icons to mock the ways capitalism structures our everyday lives.

Works like giant 6-pack rings, jumbo sized American cheese slices, and laser-etched Doritos play with the dimensions and iconography of commercial objects to make these both inescapable and absurd. Other works, such as Forced Auction, implicate the viewer further, using re-appropriated and distorted auction signs from the streets of Los Angeles to reveal how capitalism and conspicuous consumption warp notions of value.

Keller’s most iconic pieces are his Swarovski crystal encrusted soda and beer cans, which grant a luxurious, immortal life to a commonly discarded item. These transformed objects, car-flattened and gathered from roadways across New York and Los Angeles, become contemporary art objects that represent indulgence and consumption in a different light, with a unique sparkle. Widely loved and discussed, a recent piece saw stardom as a full page feature in Vogue’s August print issue.

“Extra Value Meal” opens in our middle room, in alignment with Jeffrey Swider Peltz’s “Static Flow”, opening in our grand gallery space.

Join us on Friday, August 16 for a celebratory opening from 6-10pm for both shows.

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